Globalization And The Fast Food Market - 1172 Words

Dennis Asante Professor Okoror Global Health 09/17/14 Globalization It is summer in Ghana and I’m walking down a block in my neighborhood. The air is hazy and dense and the smell of food fills every corner. A city that never used to have any of foreign foods, now filled with the aroma and signs of fast food restaurants. As I walked, I realize that there was only one whole food market. Meanwhile, a McDonald’s and Kentucky Fried Chicken were seen on multiple corners. Another thing I noticed: the majority of people entering the fast food market are from places that were once filled with only traditionalists. A region where its former citizens used to invest their time in cooking local traditional food and sold them to the public and families. These same communities have now become so westernized that they neglect the traditional side of diet. Instead, everyone now focus on the new fast food market. People are flocking with their families into the fast food restaurants. Watching the differences between those who entered the supermarket and those who entered the McDonalds’s, I couldn’t help but think about complications minorities in the United States face from the fast food market. I made a very quick connection with the United States because I had an idea of how people in the US especially minorities, suffer from fast food. Some people (fast food victims) in Ghana aren’t any better than minorities in the US. The commonness of fast food in Ghana has created multiple jobs toShow MoreRelatedGlobalization in the Fast Food Industry in Indonesia1515 Words   |  7 PagesFor this essay, I have chosen the fast food industry as the industry I will look at and Indonesia as the country. Indonesia has a population of 232 million people, with the capital city Jakarta alone has 10 million people, more than twice the population of the whole of New Zealand. So Indonesia represents a huge market for industries to delve into, in 2011 Indonesia recorded US $18 billion in Foreign Domestic Investments and ranked 18t h for biggest FDI inflow. (data.worldbank.org, 2013) And on aRead MoreThe Impact Of Globalization On The People Of China1413 Words   |  6 PagesIntroduction Globalization is a worldwide growth phenomenon where economies, communities, and traditions are being integrated through increased interaction (Goodman). However, the phenomenon has come amid controversies. It has both positive and negative effects on the globe. Positive effects include globalization of western corporations that at some point had their businesses solely operating in the western nations (Goodman). Fast communication channels have interconnected people around the worldRead MoreEssay about Fast Food Globalization1351 Words   |  6 PagesFast Food Globalization Some people get confused when they hear the word, globalization. What is it? Globalization is a modern term used to describe the changes in societies and the world economy that result from dramatically increased international trade and cultural exchange. That means the world is slowly becoming one by producing goods and services in one part of the world, only to share it on an international level. This is a deeply controversial issue, however. Proponents of globalizationRead MoreCompetitive Strategies Government Policies Essay1607 Words   |  7 PagesMcDonald’s The fast food industry is a highly competitive environment. For a leading chain such as McDonalds they always need to be thinking ahead about the competition and how the economy affects their industry. Although McDonalds is one of the biggest fast food chains they have to be aware of new companies entering in to the market, mergers, globalization, pricing, and how to continuously sustain their profits. By being aware of these main points they stay ahead in their market. Next McDonaldsRead MoreEconomic Impact Of American Fast Food Upon Developing Countries Essay1736 Words   |  7 Pages Economic Impacts of American Fast Food upon Developing Countries Amanda Lee Arkansas School for Mathematics, Sciences, and the Arts Introduction Developments leading up to the 21st century are best characterized by the economic advancements found in countries all over the world. Regardless of the level of these advancements in a country, achieving higher living standards, financial stability, and overall growth of the economy are the perpetual goals for a countryRead MoreGloalization and Its Effect on Non- Western Cultures758 Words   |  4 PagesWhat is globalization and what affect does this have on Non-Western cultures? Merrim-Websters dictionary defines globalization as, â€Å"the development of an increasingly integrated global economy marked especially by free trade, free flow of capital, and the tapping of cheaper foreign labor markets†. When identifying the pieces of globalization, outsourcing may be the first thing that comes to mind. However, globalization and modernization are larger than outsourcing alone. In this paper we willRead MoreGlobalization And The World Economy And Global Markets Essay1270 Words   |  6 PagesGlobalization is often connected to the world economy and global markets. HoweverHowever, it is much deeper than economic exchange of goods; it also deals with people s lifestyles, culture, language, and identity. Many people support the ideology of globalization and believed it made the world a better place for global population by turning the whole globe into a well-connected village. However, the critics of globalization claim it made our world worse than ever before in the history, diminishingRead MoreGlobalization Is It Good Or Bad?1719 Words   |  7 Pages Abstract Globalization is the word of the XXI century, which become more and more recognized and has been present in our life for a many decades. Most people have heard that term, but far fewer people are aware of what it really means. How does it affect the public?, is it good or bad?. These types of questions everyone should ask in order to investigate the positive and negative effects of globalization. What exactly is globalization? To consider the advantages and disadvantages it is necessaryRead MoreGlobalization in Thai1612 Words   |  7 PagesGlobalization in Thailand Nowadays, many countries around the world have established gradually closer contact, which is the result of unprecedented changes in communications, multinational company, transportation, and deregulation market. This phenomenon is known as globalization. Globalization causes changes in cultures, economies, laws, migrations, and politics across the globe. There are many people from the West who know Eastern culture. For example, Asians use chopsticks to eat and bowing isRead MoreHuman Resource Planning and Development Leads to Success Essay examples1396 Words   |  6 PagesSupply: McDonalds Corporation is the leading fast food restaurant chain across the globe that serves tens of millions of customers on a daily basis. The corporation has fast food chains in more than 200 countries worldwide and customizes its food products to meet the demands of customers in these regions. This company has achieved tremendous success and profitability throughout its operations to an extent that it is regarded as the epitome of globalization. The ability of McDonalds to maintain its

Music Essay - America Needs Rap and Hip Hop - 1366 Words

America Needs Rap and Hip Hop Ever since it became popular in the late eighties, hip-hop music has been a target of moral disapproval. Many critics have labeled the music as an offensive, vulgar, misogynist form of expression, which negatively influences its listeners, particularly children. Early in rap musics development concerned citizens and various government officials held protests against the release of certain rap albums. Rap musics opponents demanded strict censorship. But hip-hop was increasingly attracting large audiences and its supporters were ready to fight the censors who they believed were taking away their constitutional right of freedom of speech, and the freedom of the urban black culture to express†¦show more content†¦There is a great deal of skill involved in the production of a Hip-Hop song. Although there is no melody, rappers need to work hard to master their flow which needs to have rhythm. The real talent of rappers comes in the poetry of their songs. It is difficul t to write a song that rhymes, flows and has some substantial content. A good rapper is able to blend poetry and music to create a unique song full of eloquent language. An example of the literary quality of some of these rap songs can be illustrated in the song, I used to love H.E.R. by common sense. In this song, the artist uses a woman as a metaphor of hip-hop. (see appendix 1) One of Rap musics greatest criticisms is that it is sexist in its portrayal of women. Some argue that Hip-hop music teaches young children to look at women as bitches and hoes, as women are often called in various hip-hop songs. It is this negative message that has constantly kept rap music in a national spotlight. Critics view sexism in rap as a symptom of an increasingly crumbling set of social values in the black urban community. In contrast to the views held by hip-hop adversaries, some rap artists and hip-hop supporters argue that rap song lyrics are merely a twentieth-century colloquial dialect describing contemporary courtship rituals, economic inequality, and lack of commitment. Hip-hop music is not responsible for theShow MoreRelatedHip-hop was a cultural movement. It emerged in the early 1970s from the South Bronx. Hip-hop came1300 Words   |  6 PagesHip-hop was a cultural movement. It emerged in the early 1970s from the South Bronx. Hip-hop came from the â€Å"ghetto† and it became a cultural force of social protest and creativity. But from the 1990s and onward hip-hop changed from a cultural creative production to one of mass consumption. Hip-hop began to grow and through mass marketing targeting larger and whiter audiences hip-hop evolved in to relying on the images of crime and sex. Hip-hop has changed from a tool of social change to cars, womenRead MoreThe Hip Hop Generation And Its Impact On Society1371 Words   |  6 PagesArgumentative Essay 6 December 2015 The Hip Hop Generation and its Impact on Society. Throughout history, Hip Hop has manifest into more than a simple form of life, but as a powerful cultural movement. Hip Hop plays a major part in African American culture, dialogue, fashion, and self expression. Today, Hip Hop has a joined people of many nationalities, races, and ethnicities as a society. The Hip Hop Generation has begun to redefine African American cultural norms and practices in America by theRead MoreHip Hop Rap Music And Subculture1643 Words   |  7 Pages Hip-hop Rap Music and Subculture The topic I have chosen for this review is the association between a particular music genre and a subculture. In particular, the issue of focus is the association of the hip-hop rap genre with the black youth subculture in America. As a youth subculture, hip-hop emerged in the 1970s from New York City’s borough of the Bronx. The African American community was the root of the music genre, which gained popularity in the 1980s and 1990s. As part of its growthRead MoreHip Hop And Its Influence On American Culture1008 Words   |  5 PagesCultural Expression Music has inspired and touched the lives of many aspiring hip hop artists which makes it one of the most influential culture in American. Hip hop has become one of the most vital, and profitable, forces in popular culture. Hip hop beats have influenced popular music genres from rock to jazz to reggae. Hip hop is a form of art which can be expressed through rap songs, break dancing, and graffiti art. The culture has become so popular that it has entered today’s fashion and modernRead MoreThe History of Hip Hop Music and Its Transition to Popular Music905 Words   |  4 PagesHip hop has multiple branches of style and is a culture of these. This essay will examine Hip Hop from the point of view of the following three popular music scholars, Johnson, Jeffries and Smitherman. It will delve deeper into their understanding of what hip hop is and its relation to the different people that identify with its message and contents. It will also identify the history of Hip hop and its tra nsition into popular music. In particular this essay will focus on what hip hop represents inRead MoreIs Chicago A Serious Problem?1641 Words   |  7 Pagescrime in certain areas of Chicago and other parts of the country is hip hop. Over the years, hip hop has regressed, and its meaning has changed. Everyday thousands of artist s are in the studio trying to come up with the next big hit, and it seems theese rappers will do anything to get their fifteen minutes in the limelight/ Even if it means tossing aside the original principles and ethics of Hip Hop. It is time for young rap artist, such as Chief Keef, to eliminate their promotion of gang bangingRead More Hip Hop Music Culture Essay2168 Words   |  9 Pages This essay aims to examine the importance of the Hip-Hop culture in 21st century society. It will begin with consideration of the history of Hip-Hop, discussing its stylistic adaptations, cultural preferences and concerns, referring to the studies of black culture by Ellis Cashmore and Mark Neal. Within this I will explore the ethnicity and authenticity of the culture, with reference to last years Popular Music and its Cultural Context unit. The essay will then move on to evaluate the culture’sRead MoreThe Problem Of Hip Hop Music952 Words   |  4 PagesCultural Expression Music has inspired and touched the lives of many aspiring hip-hop artists which makes it one of the most influential characters in America culture. Hip-hop has become one of the most vital, and profitable, forces in popular culture. Rap music is an international art form and is regularly heard in advertising including radio and television. Hip hop beats have influenced popular music genres from rock to jazz to reggae. The fashions, styles, and attitude of hip-hop have been adoptedRead MoreHip Hop Planet2869 Words   |  12 Pageswalked on this earth, music has been an important part of our culture and lifestyles. Each walk of life beats to a different drum. Different cultures use music for many aspects of their lives; for religious purposes, for celebrations, for comfort, for sorrow, for relaxation, for sports, for dances, for energy, for learning, for sleeping, and for sexual experiences. Everyone uses music for something. Music connects with people and reaches them in ways tha t words simply cannot. Music is a representationRead MoreEssay on Rap Music2280 Words   |  10 PagesRap is a popular type of music in todays society, but it didnt just come to be. In the 1970s rap emerged from other types of music to become what it is today. Rap is influenced and inspired by other types of music. Its influences are closely related to each other. Rap music has derived from various types of music. In a world in which people are constantly confronted with violent acts such as rape, assault, murder, school shootings and other violences, society is eager and anxious to find and

Homosexuality in Iran free essay sample

For hundreds of years, the homosexual community, heretofore referred to as the LGBT community, has experienced discrimination and persecution around the world. However, the world has progressed since the times of such irrational displays of hatred and fear as the blood libels of Europe or the Salem Witch Trials. Yet, there are still places that are shrouded in retrogressive, un-liberated policies of the Middle Ages. Iran is one of these seven remaining countries in the world that still employs the death penalty as punishment for homosexuals acts. Since the Iranian Revolution in 1979 lesbian, gay, bisexual, and transgender rights have been reduced to nothingness. According to numerous human rights watchdog organizations, Iran’s treatment of people who have committed such â€Å"crimes†1 is in direct and flagrant violation of the most essential human rights. Although the Iranian government claims that they have never executed anyone for said crime of homosexuality, this is of course disputed by many sources, including viral internet videos of gay men being publicly hanged. Human rights activists and opponents of the Iranian regime claim between 4,000 and 6,000 gay men and lesbians have been executed in Iran for crimes related to their sexual preference since 1979† (The Telegraph). The unjust treatment and persecution of homosexuals in Iran has led to numerous deaths by stoning, hanging, and suicide, along with the fleeing of many Iranian homosexuals to surrounding countries to try to [1] seek political asylum. There are several factors, historical, religious, and socio-political, that culminated in the social backwardness that is evident in Irans horrific and unjust treatment of its own homosexual citizens. The Islamic Republic of Iran is a land whose social and cultural landscape has been shaped by a myriad of religions, including Zoroastrianism and Islam, and the sweeping influence of European interference. Conveniently situated in between the Middle Eastern nations and the Eurasian continent, the expansively vast Iran (636,372 square miles) is literally the bridge between two worlds. After the unification of the ancient Iranian tribal peoples, there were four dynasties that preceded the Muslim conquest (651 AD). The peoples of Persia before the Muslim conquest adhered to the teachings of Zoroaster, which stressed equality, the prohibition of slavery, and human rights. The Zoroastrian religion flourished during the time of the Achaemenid Dynasty, and the Persian region in this period saw an unmatched measure of prosperity and peace. The battle of al-Qadisayyah in 632 AD marked a turning point in Persias history as it released the flood gates and made possible a full-fledged Muslim invasion and subsequent conquering of Persia. Although the Muslim conquest of Persia left the conquerers in control of a huge portion of the unified Persian territory, the Persian conversion to Islam is considered to be a gradual and complicated process. By the 9th century, Islam was the majority religion of the region, and the conversion of native Persians to the Islam had a profound affect on their lives; similarly, the interaction of the unique Persian identity with Islam had a singular affect on Islam in the region. The Middle Ages in Iran saw accomplishments in arts, literature, sciences, religion, mathematics, and architecture that paralleled that of the European Renaissance. The Early Modern Era (1501-1925) ushered in a new period for Persia. Under the auspices of Shah Ismail I and his Safavid Dynasty, Persia was united into the first Shia Islam state. Following this initial unification were a series of political moves in which the leaders of the dynasty moved the capital of the state from city to city. Two more dynasties followed the Safavids, in spite of their weak leadership and political scandal, they managed to maintain sovereignty until the corruption of the Qajars yielded increased colonization efforts and ultimately, the institution of the first parliament of Persian in 1906. The continued abatement of the strength of the Qajar Dynasty reached its pinnacle when Reza Khan led a coup detat against them and became Shah in 1925. Under his leadership, Iran industrialized, leading to the establishment of an educational system and a railroad network that took advantage of Irans convenient location near the Caspian Sea. Reza Khan was forced to abdicate his position, at which point the Pahlavis came to power. The Pahlavis led lavish lifestyles, and using revenues from oil reserve profits, they made enterprising moves towards â€Å"The White Revolution,† which was a series of reforms that were aimed at empowering the social classes that supported the monarchy. In essence, the reforms targeted the lowest classes in order to co-opt efforts against the increasingly alienated middle class. However, the middle class was not the only enemy of the Pahlavis; the (mostly exiled) religious institution of Iran was incredibly hostile towards their efforts towards the White Revolution. One religious clergy, Ayatollah Khomeini advocated for a return to relgious Islamic values and a rejection of the Pahlavi agenda. The efforts of Khomeini culminated in widespread uprisings and revolts, and ultimately would be referred to as the Revolution of 1979. The foundation of the revolution rested upon the return to highly fundamentalized Islamic values, and thus laid the groundwork and the future justification against homosexuality. The new Islamic Republic of Iran, founded by Ayatollah Khomeini, rests on three pillars, the rule of Islamic jurists, the hijab (veil) for women, and the continued opposition to Israel and the United States. The modernizing efforts of the Pahlavi reign was replaced by cultural repression that embraces outmoded stances on womens rights, religious tolerance, and human rights that has coalesced into the Iran we know today. The roots of the criminalization of homosexuality in the Islamic Republic of Iran has its foundations in the Islamic Religion. In order to understand the policies of modern Iran regarding this issue, it is crucial to examine the historical implications. â€Å"Of the Islamic states that ban lesbian and gay sex, Iran is the most zealously homophobic. Since 1980, when the fundamentalists came to power under the leadership of Ayatollah Khomeini, over 4,000 lesbians and gay men have been executed, according to estimates by the exiled Iranian homosexual rights group, Homan† (Tavakoli). Islam is one of the most intolerant world religions when it comes to homosexuality. Verses from the Koran are clear in forbidding sexual acts if they are not between a married man and woman. In all Muslim countries where the Islamic Shari’a law is enforced, homosexuality is illegal. The specific origin of the religious injunction can be found in the story of Sodom and Gomorrah, in which two men who engage in a carnal relationship and therefore suffer the consequences from G-d. The passage says, â€Å"If a man lies with a male as with a woman, both of them have committed an abomination; they shall be put to death, their blood is upon them. The Koran has seven references to Sodom and Gomorrah. Surprisingly, there is only one passage in the Koran that pertains to what can be referred to as a legal position on homosexuality. It states, â€Å"And as for those who are guilty of an indecency from among your women, call to witnesses against them four (witnesses) from among you; then if they bear witness confine them to the houses until death takes them away or Allah opens some way for them. And as for the two who are guilty of indecency from among you, give them both a punishment; then if they repent and amend, turn aside from them; surely Allah is oft-returning (to mercy), the Merciful† (Translated by Shakir). Although this is not black and white with what to do, it has provided guidance. Islamic jurists often turn to the collections of hadith, â€Å"a narrative record of the sayings or customs of Muhammad and his companions,† (Merriam-Webster) and Seerah, accounts of Muhammad’s life) to further their argument for punishments that may be very harsh by modern standards. Many Islamic scholars see homosexuality as a sin and punishable offense. Because there is no specific punishment established, the law is usually interpreted by local authorities at their own discretion. The moral that some people draw from the Koran is that someone who participates in homosexual acts is contradicting G-d’s creation of humans and by default is disobeying G-d. However, Islam is not the only religion to condemn homosexuality, in fact, almost all Western religions consider it to be a transgression of some holy law, including Judaism, Catholicism, and Christianity. The difference between these religions and Islam in Iran is that in almost every Westernized nation there has a separation between Church and State. In the case of Modern Iran, however, there is no such separation, and thus violating religious law is synonymous with violating civil law. It is in this way that fundamentalist clerics in Iran consider homosexual acts analogous to treason: If Islam is the law of the State, and Muslim law considers homosexuality blasphemy, then by proxy it is comparable to high treason. Since the Iranian revolution, the legal code has been based on Islamic Shari’a law. â€Å"This law states that all sexual relations that occur outside of a traditional, heterosexual marriage are illegal and no legal distinction is made between consensual or non-consensual sexual activities. Homosexual relations that occur between consenting adults in private are a crime and carry a maximum punishment of death. These laws apply to males as young as fifteen, who then become eligible for the death penalty† (Misak). Forced homosexual relations, rape, often results in execution. In some circumstances, sodomy can be a crime for which both partners are punished by death. â€Å"If this crime of sodomy is committed, both partners are punished. The punishment is death if the participants are adults, of sound mind and consenting. The homosexuals are executed based off the decisions of the Sharia judge. A young male who is not considered an adult who engages in homosexual activities is punished by being lashed 74 times. † (Misak). In the case of a person not consenting, the punishment would only apply to the rapist. The punishment for consenting gay females is 100 lashes. If the homosexual act is repeated three times and punishment is enforced each time, the death sentence will apply the fourth time. â€Å"Under Islamic law, which has been adopted by Iran’s legal system, it takes four witnesses to prove an act of homosexuality, which is a capital crime. That’s why it’s much easier for the Islamic government to invent other criminal charges against gay people to get rid of them† (Ireland). Ireland also shares, â€Å"Iranians found guilty of gay lovemaking are given a choice of four death styles: being hanged, stoned, halved by a sword or dropped from the highest perch. According to Article 152 of Iran’s penal law, if two men not related by blood are found naked under one cover without good reason, both will be punished at a judge’s discretion† (Ireland). Often, other charges are fabricated and tacked on to the initial charge in order to imprison or execute homosexuals. An example of this is â€Å"a prominent social critic and historian, Ali Akbar Saidi-Sirjani, died in detention in November, 10 months after his arrest on improbable criminal charges. The Government claims Saidi-Sirjani died of a heart attack but did not permit an independent autopsy† (U. S. Department of State). Saidi-Sirjani was charged with offenses ranging from drug dealing to homosexuality. These convictions are falsely obtained leading to more inhumane and unjust acts against the people of Iran. There are no laws that protect Iranians from hate crimes related to sexual orientation. The Iranian government believes that no such thing exists within the borders of the country and that everyone there is heterosexual. Iranian President Mahmoud Ahmadinejad stated in a speech at Columbia University, â€Å"In Iran we dont have homosexuals like in your country† followed by, â€Å"In Iran we do not have this phenomenon, I dont know who has told you that we have it† (Agence France-Presse). Not only is he ignoring the truth, but he is blatantly lying. Because of this harsh reality of ignoring what is really going on and the severity of the punishment if found out, many gay Iranians do not feel comfortable coming out to even their family members. In traditional Iranian families dating is usually prohibited, so telling your parent that you are gay is an unfathomable thought. Often, gay couples are scared to even be seen together in public. Social prejudices, fear of being caught, and overwhelmingly realistic threats of punishment often keep LGBT Iranians in â€Å"hiding†. They socialize discretely at private get togethers, but even in private these get togethers can be raided by the police. In 2007, â€Å"Iranian authorities staged a brutal and violent May 10 raid on a birthday party in Esfahan which they suspected was a gay party, beating the guests and arresting 87 people, including four women, one of whom had a child with her. Some 80 of those arrested made bail or were released immediately but face possible prosecution in the future; while 17 of those arrested were imprisoned awaiting trial, and a judge told their families that they would be charged with ‘homosexual conduct’ and the consumption of alcohol† (Direland). Raids like these are reoccurring and unlawful. Media and press are constrained by censorship and are subject to violating â€Å"national security†. Unless used to promote the policy of the government, anything related to the LGBT community is prohibited. An example of this is in 2005 when. â€Å"Irans leading reformist newspaper has been shut down by the countrys hardline government after the daily Shargh published an interview with an Iranian-Canadian poet who called for greater gender equality in her homeland† (CanWest News Service). In the interview, â€Å"Saghi Ghahraman, a 50-year-old lesbian who fled Iran after its 1979 fundamentalist revolution and now lives in Toronto as a Canadian citizen, told CanWest News Service on Monday that the interview with Shargh (East) focused largely on poetry and literature but that she also stressed the importance of people being able to ‘choose one’s own identity, and one’s own sexual identity’ — provocative views to print given Tehran’s strict policies against homosexuality† (CanWest News Service). To avoid being shut down, â€Å"Shargh published a front-page apology for its interview with Ghahraman, saying it had been ‘unaware of this person’s personal traits’ and would in future ‘avoid such people and movements’† (CanWest News Service). This is just one of the form the government’s control of the people. By limiting any possible resources, it is taking away the ability for people to connect with other homosexuals around the world. Most Iranians who have attempted to seek asylum in other countries have failed. â€Å"Gay and lesbian individuals fleeing Iran seek refugee status under the ‘members of a particular social group’ (MPSG) clause of the 1951 United Nations Convention and Protocol Relating to the Status of Refugees. However, despite the international nature of the 1951 Convention, member states serving as Third Countries in which the refugees are permanently settled subscribe to differing interpretations of the 1951 Convention, resulting in conflicting applications of international law to those seeking refugee status for their sexual orientation† (Bretz). There was in increase in Iranians fleeing the strict restraints in 2007. â€Å"300 gays who have fled Iran since the rise of President Mahmoud Ahmadinejad, who infamously proclaimed in 2007, to guffaws from his audience at Columbia University, that there were no gays in Iran. Most have crossed the border into Turkey, joining 2,000 Iranian refugees largely political dissidents and religious outcasts facing waits of two to three years as the United Nations processes their applications for asylum† (Fiola). Turkey is only a stepping stone in the whole process of living in a permanent, safe environment. â€Å"Turkey grants the refugees sanctuary just until the United Nations can find them homes in the United States, Canada, Western Europe or Australia† (Fiola). Hussein Nasseri, a gay Iranian man escaped Iran and fled to the UK because he â€Å"feared he would be executed if he were deported to his native Iran† (Moore London Bureau). Nasseri â€Å"killed himself after the British government turned down his second appeal for asylum† (Moore London Bureau). Another story is of â€Å"one young Iranian who fled to Turkey [who] says he was targeted by authorities for two offenses: going public with his homosexuality and taking part in last years post-election anti-government protests† (Kenyon). The young man went to â€Å"Turkey in May, fully intending to return to Tehran and his family. But now hes applying for asylum to the United States and says he cant go back as long as the current government holds power. He says he would face arrest not just for his sexuality but for taking part in the protests that rocked Iran in 2009 after the elections, which were attacked as fraudulent, that returned Ahmadinejad to power† (Kenyon). â€Å"While he was in Turkey, Voice of America interviewed him and broadcast a part of the documentary in which he talked about being shot during the protests, and about Ahmadinejads views on homosexuality. The next day, he was told, security forces raided his house in Tehran and took his father for questioning. Haghjoo went straight to the U. N. refugee agency and applied for asylum† (Kenyon). These pleas for a safe haven in a new country are not rare. People seeking a better life should have the option to do so and not be exported when in need of help. In conclusion, discrimination and persecution of homosexuals in Iran is intolerable. The Iranian Revolution in 1979 has reduced the rights of lesbian, gay, bisexual, and transgender people to nothingness.

Shakespeare, William Essays - William Shakespeare,

Shakespeare, William To be or not to be, that is the question. Although the original quotation from Hamlet was not about the author himself, instead it was a written story by an author. Scholars ask the question on the same premise. Was the man William Shakespeare truly the author of all these astonishing, spellbound works, such as the infamous Hamlet and Romeo and Juliet, or was the name simply a pseudonym for Edward de Vere, 17th Earl of Oxford, or another. Because of Shakespeares provincial background, records found, and unreliable sources, authenticity of his writings has left a controversy for scholars and curious members of society to debate. Many scholars find the work probably not to have come from a man of William Shakespeare's background. Being the son of a glove-maker, the man Shakespeare is not known to have an enriched knowledge in anything in particular. Looking at the dialect from the plays, it is hard to see where Shakespeare could pick up that kind of slang. He uses soldier slang, which is, in the time period of his life, something you would only learn from experience. With the knowledge of Shakespeare to have never been involved in any military duties, it is clearly seen a mystery. The only evidence that stands for where he could have learned his writing skills was at his grammar school. A low class school where Shakespeare could have learned language and literature may be the only school he ever attended. It is possible that a he could learn such brilliant dialogue and imagery, but is it likely? Could a plain society full of different classes teach a genius, or did that genius teach the society? With only a will in Shakespeare's name, and evidence that he was an actor, it is too far of a stretch for him to be recognized as the world's most famous writer with no hard evidence that proves him worthy to be the playwright. In his will and other signatures found in documents, William Shakespeare signs his name 6 different ways. How could a man of such high intelligence spell his own name wrong? This is a question that all who are involved in this controversy ask. It may mean that he, in fact, is a man of the common, but yet his name is used as a pseudonym for a very charitable man. The will of the man William Shakespeare consists of every small detail he owned, yet there is no mention of any plays, poems, and so on. Even a man of a very charitable cause would most likely leave his best gift to the world in his will, the private heirloom for his family. This is thought of as a very strange twist to this already windy path. Society may just unconsciously think that Shakespeare was the playwright as we all may think he may be, but where is there proof? With the only evidence looked at, the mystery of probably the greatest writer of all time remains a mystery because of the people who are left as witnesses. People such as Al Rowse are only believers from faith, or other, and cannot account for such an expense. The scholars are left with something that they have no control over: the past. They are digging and digging for long lost evidence or just something that could answer this curious and pain-staking mystery. Was a man such as Edward de Vere, 17th Earl of Oxford really that humble as to give a man, of his knowledge, nonexistent, the power that he should of got for the rest of all time? It is hard to believe, but then again it is a pretty close match. This is going to be left as is unless a new technology comes in to save the day. Is the faith in our hearts enough to keep the rhythm of the iambic pentameter belonging to the man, William Shakespeare?

How to Give Your Old Pages New Google Rankings

by Eric Hoppe Have you noticed a drop in search engine rankings for some of your older web pages? There are various reasons behind this. Over time, some of your web pages will get lower rankings in search engine results pages because of Google algorithm changes and competing websites. However, there are ways you can breathe new life into your older web pages and improve their rankings. Here are some some simple strategies to make this happen. Strengthen Your Internal Links Look at your older content and add internal links to newer, relevant pages. Similarly, find recent, high-traffic pages on your site and insert links back to the older pages you want to strengthen. This will help to build page rank by improving your internal site structure and encouraging visitors to click through to more of your pages. Improve Your External links Regularly check links that point to other websites to avoid wrong redirects and 404 errors. If there are any errors, either replace them with new links to authoritative websites or link them back to one of your own pages that still has high rankings. Check your link profile by using Google Webmaster Tools or a similar program. Create a Link from the Main Navigation Menu A simple way to give an old page a boost is to link to it from your main navigation menu. A high visibility link in the menu should increase page traffic and help it gain better rankings in search engines. Make Pages More Relevant Update Your Content Frequently Updating your content regularly will improve the user experience, which Google loves. The more user-friendly your content, the lower your bounce rates, showing Google your site is more valuable to users. Posting regular blog content will help. If you don’t have the time, why not hire a freelance blog writer to write original articles? Alternatively, buy original content from a freelance SEO content writer. Optimize for Mobile Mobile optimization has become a key part of SEO. Google is rewarding sites that are mobile friendly, so it makes sense to test your site speed and mobile compatibility. Google provides a simple mobile-friendly test for webmasters, but there are many other online tools available. Resubmit Your Website’s Sitemap Once you’ve made changes to your website, it’s important to let Google know about it, so create a new sitemap and submit it to Google. Your site is more likely to get crawled properly and achieve higher rankings because of it. Promote Your Content Again Finally, your content may be great, but you still need to help people find it. Use your social media channels to spread the word, or email your subscribers to drive fresh traffic to the page. The more exposure you can give to your old page, the more traffic it will get, and the more links and shares you’ll receive. In Summary These are just some of the ways you can improve your rankings in search engines for older web pages. It may take time to see the results of your efforts, but follow these tips and you might be surprised at what you can achieve if you persevere.

How Customer Relationship Management Affects an Organization

How Customer Relationship Management Affects an Organization Abstract It is extremely important for any organization to treat their consumers well and satisfactorily since it is them who decide whether the business will succeed or fail (Windham, 2001, p.14). Consumers are complicated individuals and are all led by a different set of motives that later define a pattern of their consumer behavior.Advertising We will write a custom research paper sample on How Customer Relationship Management Affects an Organization specifically for you for only $16.05 $11/page Learn More Commercial Organizations are usually driven by the need to succeed, survive and gain market share in the market and as a result develop appropriate strategies that can assist them to gain dominance within the market. Customer relationship management is a strategy is used by commercial enterprises to manage the interactions between a corporate entity and its customers (Solomon Askegaard 2002, p.56-58). Market evidence suggests that the most successful o rganizations in the world usually apply more effort towards ensuring that customers are satisfied, by continuously collecting and storing relevant data that can be later analyzed to ensure that all relevant consumer behavior patterns can be identified and used to the benefit of both the organization and customers ( Payne Peck 2003, p.90-93). It is therefore accurate to imply that the benefits that arise out of CRM activities outweigh and burdens and this is why organizations like Apple, IBM, HP, Google and Nike can boast of having very successful business models as compared to other businesses who find themselves performing poorer. It hence becomes the duty of business executives that they put in place a mechanism that can be used to manage the interaction of the organization and its customers (Baker 2003, p.165-167). Purpose Customer relationship management is an integral part of today’s business. The nature of relationships and company’s interactions are vital to bo th the long-term and short-term survival (Paul, 2006, p.154-157).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Today’s business environment dictates that it is mandatory that organizations take care of their consumers or else they will go looking for business somewhere where they do feel appreciated. The customer is the pivot and center of all activities of a marketing company and thus has a lot of bargaining power because it is their behavior that most of the time defines how successful an organization will become ( Bennet, 2006, p.67-68). Marketers need to acknowledge the importance of keeping close relationships using strategic techniques and approaches to ensure that commercial organization regularly interact and respond to the queries of their customers. The purpose of this paper is to shed light to those individuals who operate commercial organizations/bus iness enterprises and how Customer Relationship Management affects on the organization. The question is, does it make a difference if an organization dedicates the necessary resources and even sets up departments that are dedicated towards maintaining the relationship of the organization and its clientele? Why do some organizations dedicate millions of dollars which could otherwise been paid as dividends back to the shareholders just to ensure that the organization sets up a proper interface which will make sure that the needs, desires, wants, expectations and queries of consumers are well catered for. Methodology Gathering data is a very important part of any research; this research being a scientific research that has a well defined problem, it is vital that the data gathered is highly accurate and lacks bias. The research will thus be conducted by using secondary data from well known trusted publishers and websites.Advertising We will write a custom research paper sample on How Customer Relationship Management Affects an Organization specifically for you for only $16.05 $11/page Learn More The research above is an exploratory type of research whereby the researcher conducts research with the aim of shedding light on a problem/issue which has not yet been well defined. When a researcher embarks on this type of research, the researcher can therefore make accurate and more justified conclusions (Hoffman Novak, 2000, p. 77-79). This type of research is well known to use secondary sources of data and qualitative approaches to describe data. The advantage of using qualitative analysis techniques is that the data can give an indication as to why, how and when certain phenomenon occurs. Findings The world’s top organizations, especially companies listed on the fortune 500, have revealed that the secret to their success is in treating their entire consumers with the best experience. Top managers, boards and business executives have realized that the worlds most respected companies like Google, Nike, Apple Inc., Toyota, Dell, HP, Yahoo and Microsoft have put in place the necessary mechanisms to maintain relationships between their organization and consumers ( Parker, 2000, p.199-201). The Role of CRM cannot be ignored by any business either a small business or a big business, this is because the need to manage relationships between the organization and the consumers is very important. According to the Gartner group (2009), the practice of CRM is rapidly growing throughout the global business community since business managers have discovered that the key to business success is by understanding the behavior patterns of existing and prospective customers and using it to the advantage of the organization. Many organizations have realized that companies which are recognized as industry leaders are doing something different that keeps bringing their consumers back (MacHulbert Piercy, 2003, 212-215).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Consequently, other companies have decided to study and replicate strategies of market leaders as far as CRM is concerned with the aim of understanding their customers better in order to maximize on business opportunities. Many upcoming companies have thought that it will be easy for them to snatch consumers from market leaders but their efforts have ended up being futile because established companies have discovered that for them to maintain their business models and continue growing even when they are at a stagnant place in the product life cycle, it is important for the company to take good care of its existing customers and encourage repeated purchase. Companies like PwC (PricewaterhouseCoopers), KPMG and Deloite are famous companies which are known to consult for the largest world corporations, their services have assisted many companies develop the best CRM departments. A good example is IBM’s superior Customer relationship management process is what it is because the c ompanies worked together with PwC to ensure that their CRM needs were properly addressed when the department was being set up. Companies which have embraced CRM practices are more likely to understand their consumers. Many organizations like Apple have acquired the appropriate software from vendors that allows them to gather data from their consumers and store them for analysis (Trott 2008, p.160-162). As a result the company has created a large data mine which the company can withdraw useful data that assist the company in improving the customer experience. Consumer behavior theorists have always insisted that it is important for marketers to understand the tastes, preferences, perception and attitudes of your target market. This is thus why a company like Apple Inc. is able to narrow down on numerous volumes of data and make useful information that gives them a more precise picture of what their consumers ideally want. The same cannot be said for companies who pay little attention to customers relationship management practices simply because decision making in this companies is more of gambling/trial and error making it quite hard for the company to narrow down consumer behavior variables and parameters with much more accuracy ( Hoffman Novak 2000 p. 179-183). Once a company fails to accurately define and understand the needs and desires of consumers it becomes more difficult to operate at a competitive advantage. A commercial company’s desire is to enjoy a large market share. An organization with large market share is more likely to end up as industry leader. Customer relationship management helps companies be able to retain and also attract new customers. The process of attracting new customers is not cheap because it involves spending a lot of money in promotion activities which basically reducing the profit margins of a company. Promotion activities such as advertisements are very expensive especially when they run on popular media such as the TV and radio, business executives thus try to minimize the number of consumer defection and increase the number of consumer retentions in order have a large market share (MacHulbert Piercy 2003, p. 54). Apple inc. for example has used CRM practices to retain a high number of consumers and attract new ones by offering complete solutions for their customers, opening dedicated stores that sell only apple products, ensuring that education sales activities assist customers to gain technical and operation knowledge on the products that they sell, the company also understands the need to be technologically alert and thus it is aggressive as far as innovation is concerned. The availability of technical expertise to repair or answer any technical questions from consumers is also part of Apples superior CRM strategy that has enabled the company over the years to win customers who were earlier loyal to other brands ( Hoffman Novak, 2000, p.99-101). In contrast there is a clear difference when smaller companies are put to task on their CRM strategy this is why Apple has been able too gain massive market share by appealing to many consumers to purchase the iPhone as soon as it was developed. Apple also went a step further to surpass expectation of consumers by manufacturing far much superior models of the iPhone to succeed each preceding model and this is the reason that consumers line up for hours sometimes even overnight to acquire new models of the iPhone as soon as they are launched thus this is therefore why other companies which are known to have good smartphones such as Asus and HTC and Toshiba have not been able to match up with Apple’s iPhone. CRM activities usually enable a company achieve a high level of quality and efficiency during it’s operation. Companies which have understood the needs and desires together with expectations of their target market are able to plan in advance the service delivery process and therefore surpass the expectations of their consumers. Consumers always want the best and therefore usually expect to get value that is either directly related to the value of their money or even expect that the quality surpasses the price which they paid for the good (Kitchen, 2003, p.23). If a company markets its products as the best then the consumer approaches the company knowing in mind that the service provider or the product provider will deliver. Consumer relation management software act as a platform under which the company can obtain relevant information which will assist the company to accurately predict the expectation of their customers and as a result put in place mechanisms that will enable their staff cater to the expectations of the consumers with more certainty. (Gartner 2008 123) Without a good CRM program or department, it then becomes more difficult for business executives and especially customer care representatives to maintain a consistent level of quality and efficiency while serving consumers ( Gummesson, 2002, p. 201-203). A company like HP has put in place a good CRM strategy that enables the company accurately offer technical support that matches the specifications of each consumer. The company uses a heterogeneous approach while dealing with their consumers and therefore there are no assumptions that are made especially when dealing with I.T needs of their cherished customers. The advantage of using such an approach has also enabled cultivate some loyalty especially among their consumers due to high levels of satisfaction that arises out of the high quality of service delivery that the company has put in place as a result of a superior CRM strategy (Kitchen, 2003, p.133-142). A good Customer Relationship Management strategy is highly advantageous to an organization because it is most likely to increase the levels of profitability and reduce unnecessary costs. A healthy customer base is necessary for excellent commercial performance and CRM usually plays a big role in b oth financial and non financial performance. Contrary to common belief whereby businessmen believe that by spending more on satisfying customers a business looses money, CRM activities can be costly on the short run but the cumulative advantage and benefits experienced in the long run are quite advantageous according to Gartner, Inc (2008) businesses that operate using a vigorous CRM strategy are more likely to save on costs and increase their profits over the years. Companies which do not prioritize their CRM activities are more likely to spend more money to please and attract customers using other avenues that may end up being futile. (Jones 2010 124) Organizations with CRM programs are most likely to have good reputation and public image. Happy consumers talk and therefore spread positive information about the organization and this is therefore good for business. When consumers spread positive information about an organization to their friends, then their friends are more likely to trust them and elicit positive behavior towards the company by purchasing products from the company. Especially with the emergence of viral marketing and numerous social sites, commercial enterprises are more likely to take their CRM activities to another whole new level. Nike is the leading athletic shoe manufacturing company, the company decided to open its own social site Joga.com so that the process of gathering information and interacting with consumers can become easier (Maselli, 2001). The website has assisted the largest athletic shoe manufacturer to continue manufacturing innovative shoe brands for the sporting elite community. The site has contributed a lot to Nike’s overall CRM strategy and activities and continued to improve the image of Nike as a company which cares for its consumers. Conversely other companies within the Athletic shoe industry do not exhibit the same and therefore this has affected the way their performance and image as brands in that market. (Hyatt 2010 63) Research Limitation Many commercial organizations are quite secretive and protect data that is associated with CRM activities and release more generalized information making it quite hard to understand the nature of systems and specified activities that commercial enterprises in the process of managing interaction between the organization and its consumers. This move has been put in place in order to protect the various strategies that companies put in place so that competitors cannot replicate them and use them. The timeframe of carrying out the research was quite short considering that CRM is a very large topic that can be investigated even for months. This fact therefore reduced the quality of research because carrying out particular individualized case studies can take up to months. Nevertheless the researcher used the time allocated to him/her to ensure that all the relevant secondary data was used to bring about relevant conclusive findings on this topic. (Her sey, Blanchard Johnson, 2007 45) The availability of resources such as money also was one of the limitations of this research. A good research can be successfully carried out by a researcher in order to get access to the necessary tools and information that is required to the process of carrying out research. With limited funds the researcher was unable to access premium websites that charge researchers in order to access them. (Hogan Kaiser, 2005 78) Practical implications The findings of this research will therefore be very important to the entire global business community, this includes both multinational companies and local companies or even small scale businesses (Newell, 2003, p.43; Molineux, 2001, p.12-14). Since it is clear that CRM practices clearly affect the profitability, costs, customer loyalty, switching rates, delivery of quality and efficiency, it thus becomes necessary that business executives and entrepreneurs formulate, implement and continuously evaluate CRM str ategies that will ensure that their organizations are able to accurately identify and narrow down on the needs, wants, desires, motives, tastes and preferences, attitudes and perceptions of the customers who interact with the business (Frazer, 2003, p.87-91). When businessmen succeed in understanding their consumers, they will be more likely to ensure that their products are customized so that they are able to meet the expectations of their customers. Since it is clear that organizational success also largely depend on how good their CRM function is integrated in day to day business, it is important that managers acknowledge the fact that CRM plays a big role in deciding the competitive advantage that an organization has in an industry when it is compared with its competitors (Egan, 2004,p.111-114). With this in mind managers should accept the fact that they are preparing for failure if their organizations decide not to integrate Customer Relationship Management into their business models. (Blyth, 2009 45) Social implications It is the duty of a business to ensure that it has a positive social impact on the various environments that the business operate in (East 1997, p. 19-21). If CRM practices are picked up by every organization within the environment, it will ensure that most consumers within this area will be happy due to the high level of satisfaction that they usually experience as a result of good business. A satisfied consumer is a happy consumer;. The happy customers translate to a happier community and a happier society (O’Malley Tynan, 2001, p.17-23) Originality This research is original and unique in the sense that it has taken a more social and one on one approach by looking at various industry practices of the world’s most respected companies to bring an insight into the importance of CRM in today’s business environment. Conclusion From the study, Customer Relationship Management activities do affect the performance of organ izations either positively and negatively. Organizations which take CRM activities more seriously are able to enjoy better financial and non-financial performance as compared to those organizations which ignore the importance of CRM in their business operations. With such facts in mind, business managers are required to be more aggressive and dedicate a lot of time towards ensuring that their organizations plan carefully and integrate CRM activities with the activities of other departments to ensure that the concerns of both the organization and consumer are taken care of. References Baker, S., 2003. New Consumer Marketing.New Jersey: Wiley and sons. Bennet, P., 2006. Marketing Management and Strategy, 4th edn. New York, NY: Prentice Hall. Blyth, M., 2009. Business Continuity Management: Building an Effective Incident Management Plan. New Jersey: John Wiley and Sons. East, R., (1997). Consumer Behavior: Advances Applications in Marketing FT New: York: Prentice Hall. Egan, J. (2004) . Relationship Marketing: Exploring Relational Strategies in Marketing. 2nd ed. New York: Prentice Hall. Frazer, R, J., 2003. It’s All About Customers. New York: Kogan Page. Gartner, Inc. 2008.Gartner Says Worldwide Customer Relationship Management Market Grew 23 Percent in 2007†. Gartner Inc. Retrieved from https://www.gartner.com/en Gartner, Inc. 2009. Gartner Says Worldwide CRM Market Grew 12.5 Percent in 2008. Gartner Inc. Retrieved from https://www.gartner.com/en Gummesson, E., (2002). Total Relationship Marketing. 2nd edition. New York: Butterworth- Heinemann. Hersey, P., Blanchard, K. H. and Johnson, D. E., 2007. Management of Organizational Behavior: Leading Human Resources. New York, NY: Prentice Hall. Hoffman, D., Novak, T., (2000). â€Å"How to Acquire Customers on the Web.† Harvard Business Review, 179-188. Hoffman, D. Novak, T., (2000). Relationship Marketing. Bunbury Road: Butterworth-Heinemann. Hogan, R., and Kaiser, R. B., 2005. â€Å"What we k now about leadership.† Review of General Psychology, 9(2), 169-180. Hyatt, K., 2010. â€Å"The influence of the leadership practice â€Å"challenging the process† on perceived organizational support.† Proceedings of ASBBS 17(1), 351-361. Jones, G., 2010. Organizational theory, design, and change. Upper Saddle River, NJ: Prentice Hall. Kitchen, P., (2003).The Future of Marketing: Critical 21st-Century Perspectives New York: Palgrave. MacHulbert, C. Piercy, H., (2003) Total Integrated Marketing: Breaking the Bounds of the Function. New York: Kogan Page. Maselli. J., 2001.†Lack Of Integration Hurts CRM Efforts: The PwC survey also finds that businesses still dont understand whats important to consumers when interacting with a business.† Information Week. Retrieved Retrieved from https://www.informationweek.com/Default.asp Molineux, P., 2001. Exploiting CRM: Connecting with Customers London. New York: Hodder and Stoughton Educational. Newell, F., 2003. W hy CRM Doesn’t Work: How to Win by Letting Customers Manage the Relationship. New York: Kogan Page. O’Malley, L., Tynan, C., 2001. â€Å"Reframing Relationship Marketing for Consumer Markets.† Interactive Marketing 2(3), 240-246. Parker, R., 2000. Relationship Marketing on the Web. London: Adams Streetwise Publications. Paul, G., 2006. CRM at the Speed of Light 4th Edition. New York: McGraw Hill. Payne, C. Peck, C., 2003. Relationship Marketing for Competitive Advantage Burnbury Road: Butterworth-Heinemann. Solomon, B., Askegaard, L., 2002. Consumer Behavior: A European Perspective FT. New York: Prentice Hall. Trott. P., 2008. Innovation Management and New Product Development, 4th edn. London: Pearson. Windham, L. 2001. The Soul of the New Consumer. The Attitudes, Behaviours and references of e-Customers. New York: Allworth Press.

Nutrition 2B Essay Example | Topics and Well Written Essays - 750 words

Nutrition 2B - Essay Example ngs regarding the fact that whether I am obtaining the required amount of nutrition or not from the intake of my favorite non-veg meals (KFC, â€Å"Food†). I am fond of KFC’s chicken buckets and thus, visit the outlet once a week. I majorly place order for the Kentucky grilled chicken (6 pieces) bucket and the extra crispy (6 pieces) bucket on alternate basis. Apart from these two, I also order for rice bowl meals, desserts, mac & cheese and green beans for altering my taste. Thus, evaluating the nutritional value served within each bucket (6 pieces) of grilled chicken in the first step (KFC, â€Å"Food†). The above formulated tabular charts project a clear description regarding the percentage of nutritional value, which I get from the favourite foods I order in a KFC food outlet. The data provided within the table helps in determining that the ordered food combinations cannot provide the complete amount of calorific value, which I require on daily basis as a diabetic patient. The level of saturated fat intake from the chicken bucket is high in comparison to other food items depicted in the third table. Moreover, it can be observed that the percentages of sodium provided by each of the food products are quite high. The below provided table describes about the daily nutritional requirements for diabetic patients (Treatment For diabetes, â€Å"3 Diabetes Diet Meal Plan Guidelines†). Apart from just sodium and calorie value, protein intakes through the consumption of the chicken buckets are also high in comparison to the regular calorie requirement. However, one specific benefit of consuming fast food combos is that the level of intake of trans fat is comparatively low as can be understood from the tabular data. Thus, for consuming the appropriate amount of calorie and other specific intakes, it is necessary that I make certain alterations within the previous order combinations. Although being a big fond of the KCF chicken items, I will have to focus more on the

The impact of Sports on Media Research Paper Example | Topics and Well Written Essays - 2500 words

The impact of Sports on Media - Research Paper Example Sporting events are frequently played on the media, and celebrated through advertisements and sponsorship. The way that sports are perceived is also a cultural phenomenon and as such this varies significantly depending on what part of the world is being examined. For example, Britain is well-known for behavior known as soccer hooliganism, which consists of violence occurring between soccer fans (Dunning, 2000). Although violence between fans is observed with other sports, such as the beating of fans (CBS News, 2011) in football (Roberts & Benjamin, 2000), the way that this occurs with soccer fans is unique, and can result in behaviors such as mobs of fans rushing the field (Dunning, 2000). Because of these differences, this paper will focus on the four major sports within North America, hockey, basketball, football and baseball, rather than considering sports globally. Both popular culture and the media are subject to two distinct, contradictory pressures. The first of these is the dissatisfaction with current forms of entertainment, and a desire to find new focuses, or to access a broader market. The second pressure is where people seek out the forms of entertainment that interest them, while avoiding those that do not. Sports have the potential to impact the media in either way. They could act as a unifying force, bringing together people with a wide range of different viewpoints. Alternatively, the media could treat sports as being a niche interest that is only a relatively small number of people care about. The purpose of this essay is to examine what effect sports has on the media, whether the media responses to sports are unifying or diversifying and if this changes depending on the type of sport or sporting event that is being shown. There is a substantial relationship between the media and sports within the United States, and the media has a

Comparison and contrast Essay Example | Topics and Well Written Essays - 1250 words

Comparison and contrast - Essay Example By analyzing these fragments and piecing them together, a modern civilization can extrapolate and theorize about long-term social changes that occurred throughout the rise and fall of empires. In Ancient Greece and Persia, in particular, one can trace the influence of individuality on those two empires’ vision of man’s place on earth. Individuality is a concept rooted in the fabric of Greek society, while it is the value of obedience to god-like authority that one sees most clearly in Persian society. These differing social, moral, and philosophic factors are all perceptible in study of the artworks that have survived from these ancient peoples. Art is particularly useful for understanding the lives and beliefs of ancient peoples because, according to one scholar, art tells a person more about the reality of something than do the bare facts uncovered by empirical investigation (McBrien 132). Because social values strongly influence the individual perception of the world , artworks created by individuals in that context share a great knowledge about the cultural understandings of that social context. Therefore, one of the most important ways of analyzing an ancient culture is to look at its art. One key aspect of any given culture is its view of the individual versus society. Some societies clearly favor an individual’s place in the world, while others clearly support the society over individuals. The bust of Pericles sits in the British Museum and is a slightly idealized version of the Athenian political leader. Although the bust as we see it today is a copy of an earlier work completed by Cresilas, it is faithful to the original and demonstrates the qualities given to the representation of Pericles by the sculptor. Pericles was a famous leader of Athens during the time of the Peloponnesian War and the construction of the Parthenon. Despite the tendency of leaders to be immortalized through history, the history of Pericles is relatively accu rate due to the quality of Athenian historians. In many ways, Pericles represents the golden age of Athens, and his bust reflects that history, without going over to extravagance. In the bust, Pericles peers off into the distance, wearing atop his head a mask of war, and keeping a thick beard. The size of the bust is realistic with respect to its dimensions and how it models an actual human being’s size. These features make the bust look very realistic and human: treating Pericles very much as a man of achievement and virtue, rather than as a god. In contrast, the Persian statue of Darius I, who was treated as a god in his empire, is a depiction of a god and not a mere mortal. It is Egyptian in character, which was a civilization known for treating its rulers as divine beings. A hieroglyphic inscription on the statue states, â€Å"Darius—may he live forever! The statue, formed as a true image of the perfect god, the Lord of the Two Lands† (Mysliwiec and Lorton 1 51). The statue lives up to this commencement: showing the figure as a towering being without attachment to the physical world. While the statue commands an instant attraction to what exactly it means, the purpose of the statue seems immediately clear: to give a sense of reverence and admiration to the leader of the Persian people. Darius clearly used the rhetoric of a godlike figure in order to

Management Structures And Organization Of Hotels

Management Structures And Organization Of Hotels This module introduces the basic concepts of hotel operations. It will help students to acquire the basic knowledge about the hotel business and its operations prior to acquiring more knowledge in the field The learner should read the ATHE resources, study the recommended text book on this unit and also do their own research. Learning Outcomes and Assessment Criteria Centres are free to offer this the qualifications using any mode of delivery that meets the needs of their learners. This may be through traditional classroom teaching, open learning, distance learning or a combination of these. Whatever mode of delivery is used, centres must ensure that learners have appropriate access to the resources identified in the specifications and to the subject specialists delivering the units. This is particularly important for learners studying for the qualification through open or distance learning. The lecture and seminar notes provided below are for guidance and it is up to the centre whether they use these or alternative ones. The questions at the end of each unit will form the evidence of understanding. Learning Outcomes and Assessment Criteria 1. Understand how to categorise the different levels of management. 1.1 Explain how the first line management level differs from middle management level. 1.2 Differentiate the variety of functions of someone who works at top management level. 2. Understand management structures and the way in which the hotel is organised. 2.1 Explain the nature and necessity of management structure in a large hotel. 2.2 Describe and illustrate an organisational structure suitable for a medium sized hotel in a city centre. 3. Understand the importance of maintaining different types of food services within a hotel. 3.1 Examine the different types of room service available for food and beverage. 3.2 Analyse the management of food service in a large hotel. 4. Understand how to appraise the various control systems within a major international hotel. 4.1 Formulate different ways of creating and storing information in a hotel. 4.2 Understand the various ways of financial control systems in a specific hotel. Introduction to Hotel Management Suggested Lesson Plan 1. Understand how to categorise the different levels of management. 1.1 Explain how the first line management level differs from middle management level. Seminar In this seminar the lecturer should discuss with the students about two different line managers as an example quality of first line management and middle line management Lecture This lecture should focus on front line staff should be highly skilled. Group discussion The lecturer should ask the students to pick the work schedule of a Laundry Manager, where teamwork was working and was disrupted by different factors, then facilitate a discussion around this. 1.2 Differentiate the variety of functions of someone who works at top management level. Lecture Explain the variety of functions in a large hotel and identify the top management ones. Seminar: Discuss the paragraph below A manager may be responsible for one functional area, but the general manager is responsible for all areas. Most commonly, the term general manager refers to any executive who has overall responsibility for managing both the revenue and cost elements of a companys income statement. This is often referred to as profit loss (PL) responsibility. This means that a general manager usually oversees most or all of the hotels marketing and sales functions as well as the day-to-day operations of the hotel. Frequently, the general manager is also responsible for leading or coordinating the strategic planning functions of the company. In many cases, the general manager of a hotel is given a different formal title or titles. Most corporate managers holding the titles of chief executive officer (CEO) or president, for example, are the general managers of their respective businesses Seminar Discuss the duties of a general manager In hotels, the General Manager is the executive manager responsible for the overall operation of a hotel establishment. The General Manager holds ultimate authority over the hotel operation and usually reports directly to a corporate office or hotel owner. Common duties of a General Manager include hiring and management of a management team, overall management of hotel staff, budgeting and financial management, creating and enforcing business objectives and goals, managing projects and renovations, management of emergencies and other major issues involving guests, employees, or the facility, public relations with the media, local governments, and other businesses, and many additional duties. The extent of duties of a hotel General Manager vary significantly depending on the size of the hotel and company; for example, General Managers of smaller hotels may have additional duties such as accounting, human resources, payroll, purchasing, and other duties that would usually be handled by other managers or departments in a larger hotel. Group Discussion Discuss issues brought up at the lecture and how will this differ with smaller hotels. 2. Understand management structures and the way in which the hotel is organised. 2.1 Explain the nature and necessity of management structure in a large hotel Lecture Lecturer will use the following structure and explain to students. A typical organizational chart for a mid-scale to large hotel: General Manager Assistant Manager or Operations Manager Director of Room Operations Front Office Manager Guest Relations Manager(s) Concierge Manager Front Desk Manager PBX Supervisor Reservations Manager Bell Services Manager Executive Housekeeper Housekeeping Manager(s) Director of Sales Marketing Senior Sales Manager Sales Manager(s) Sales Coordinator Catering Manager Revenue Manager Convention Services Manager(s) Director of Food Beverage Restaurant Manager(s) Room Service Manager Bar Manager Banquet Manager Chief Engineer Director of Human Resources Director of Security Spa Recreation Manager Accounting Manager / Controller Group Discussion Discuss issues brought up at the lecture and how this structure will differ with smaller hotels. 2.2 Describe and illustrate an organisational structure suitable for a medium sized hotel in a city centre Seminar Students will use the organisational chart shown above and then design a flow chart for a smaller hotel. 3. Understand the importance of maintaining different types of food services within a hotel. 3.1 Examine the different types of food service available for food and beverage. Lecture Teacher should explain the different types of food services available and students should then write down examples and the type of person who uses them, e.g. business lunch or quick snack. Students can use notes below. There are various types of food services. Restaurants fall into several industry classification based upon menu style, preparation methods and pricing. Additionally, how the food is served to the customer helps to determine the classification. Historically, restaurant referred only to places that provided tables where one sat down to eat the meal, typically served by a waiter. Following the rise of fast food and take-out restaurants, a retronym for the older standard restaurant was created, sit-down restaurant. Most commonly, sit-down restaurant refers to a casual dining restaurant with table service rather than a fast-food restaurant where one orders food at a counter. Sit-down restaurants are often further categorized as family-style or formal. In British English, the term restaurant almost always means an eating establishment with table service, so the sit-down qualification is not usually necessary. Fast food and takeaway (takeout) outlets with counter service are not normally referred to as restaurants. Outside of North-America the terms Fast casual-dining restaurants, Family style, and Casual dining are not used. Junk food establishments would also not often be referred to as a restaurant. Group discussion After both the Seminar and Lecture the tutor/lecturer should ask the students to write down any questions they have and partake in researching those questions. The students should then bring those questions and research they have undertaken to a smaller group where debate and questioning should be encouraged 3.2 Analyse the function of food and beverage service in a large hotel. Lecture Examine the roles of the Food and Beverage department for a hotel business. The Food and Beverage (FB) department in a hotel is responsible for the operation and maintenance of the dining rooms, restaurants. room service (if available), and the needs of any other function such as a meeting or party that might desire food and beverages. SeminarWhat is the difference in the management of food and beverage services offered by a large hotel compared to a budget hotel. 4. Understand how to appraise the various control systems within a major international hotel. 4.1 Formulate different ways of creating and storing information in a hotel. Seminar Discuss how the information hotels get from guests including personal and bank cards and how they are stored in a secure way 4.2 Understand the various ways of management control systems in a specific hotel. Lecture 2 The lecture can be based on definition and examples of management control. Management controls, in the broadest sense, include the plan of organization, methods and procedures adopted by management to ensure that its goals are met. Management controls include processes for planning, organizing, directing, and controlling programme operations. A subset of management controls are the internal controls used to assure that there is prevention or timely detection of unauthorized acquisition, use, or disposition of the entitys assets.Simons (1994) defined MCS as the formal, information-based routines and procedures managers use to maintain or alter patterns in organizational activities. Seminar In this seminar the lecturer should discuss with the students utensils Inventory control of every department. Unit 2-Hotel staff Management This unit is to help students understand the importance of staffing in a hotel. Learning Outcomes and Assessment Criteria Importance of briefing of hotel staff Regular coaching gives staff development Appraisal and training gives motivation to staff Staff co-ordination keeps good team work within the industry Hotel staff require speaking skills Explain GMs working process of a hotel Explain all departmental heads duty rosta 1. Understand effective methods of communication for hotel managers when managing staff. 1.1 Examine the different methods of communicating with staff in a large hotel. 1.2 Analyse the importance of the management of staff coordination within a large hotel. 2. Understand hotel organisational charts 2.3 Explain why lines of authority are particularly important in a large metropolitan hotel. 2.4 Evaluate the importance of two organisational rules and regulations. 3. Understand how to review and comment on the management organisational structure of different types of hotels. 3.1 Illustrate the chain of command in a small hotel by using a Management Organisational Chart. 3.2 Explain the nature and necessity of a complex structure in a large hotel. 4. Understand progression opportunities within the hotel industry. 4.1 Analyse the career path within one department of a large hotel. 4.2 Illustrate using a diagram the place of the hotel industry as one of the components of the Tourist industry. Hotel Staff Management-Suggested lesson plan 1. Understand effective methods of communication for hotel managers when managing staff. 1.1 Examine the different methods of communicating with staff in a large hotel. Lecture The lecturer should select a large hotel and discuss the different methods of communication available for both guests and staff. This would depend on the size of the hotel. The students should then be given an assignment where they would imagine a large hotel in a city where many of the staff and guests have lesser knowledge of English and how to communicate messages. Group discussion Continue from lecture and discuss. 1.2 Analyse the importance of the management of staff within a large hotel. Lecture can be based on following notes Small- and medium-sized firms employers realise the value of their staff in driving forward business success according to a recent survey based on a telephone interviews with 500 SMEs. However, too few SMEs focus on the need to motivate staff other than by financial incentives.83% of the SME directors/senior managers surveyed see employees as their businesss most important asset, while 63% believe that attracting and retaining staff is as important to an enterprises success as providing good customer service.However, the report, People Management in Growing Companies, commissioned from MORI by gusinessHR, a SME human resource advisory specialist, also examines SMEs behaviour in terms of expenditure and policies in the light of these opinions. It reveals that SMEs are not necessarily reflecting their views in their actions.A key finding is that SMEs are concerned with their employees job satisfaction and staff motivation, but as many as 86% feel that financial incentives salary and b enefits will do the trick in attracting and retaining staff. Only 28% cited good training and development opportunities for employees as important, with just 25% viewing achieving a good balance between work and home life as significant. An overview of SME human resource policies illustrated that they tended more towards protecting the employer than nurturing the employee. 96% have formal employment contracts, 93% have disciplinary/dismissal procedures, and 88% have health and safety assessment audits and grievance procedures. Only about three-quarters have staff training and development plans and less than two-thirds have a formal appraisal system in place.Businesshr managing director Ian Stobie commented, Skills shortages and the rising costs of recruiting staff mean that it is vital for SMEs to retain key staff if companies wish to grow. Throwing money at someone who is bored will not buy their commitment or ensure consistent, outstanding performance. Interestingly, the larger SMEs (those with over 100 employees) tended to be more concerned about motivating and retaining staff, and their productivity, and placed more value than smaller companies on training and self-development, as well as having more systems and policies in place which motivate and support employees. 91% of larger SMEs have staff handbooks, 85% training and development plans and 80% have an appraisal system.Manager of Advisory Services at businesshr, Tom OReilly, explained, you can think like a corporate but on a smaller scale. SMEs need to get to the root of the issues that affect their employees [rather than just increasing their salaries, for example].There are a variety of sources to tap about human resources issues, but a useful starting point for smaller businesses, is the Small Business Advice Service, managed by the Department of Trade and Industry. Its website is at www.businessonline.org . For a copy of the report, visit www.businesshr.net/businesshr_27cApril.pdf .With thanks to Lloyds TSB Success4Business. For more news and information visit www.success4business.com © 2010 Association of Tourism Hospitality Executives Group discussion Discuss and answer questions on case study. 2.Understand hotel organisational charts 2.1 Explain why lines of authority are particularly important in a large metropolitan hotel. Lecture Organizational structure involves, in addition to task organizational boundary considerations, the designation of jobs within an organization and the relationships among those jobs. There are numerous ways to structure jobs within an organization, but two of the most basic forms include simple line structures and line-and-staff structures. In a line organization, top management has complete control, and the chain of command is clear and simple. Examples of line organizations are small businesses in which the top manager, often the owner, is positioned at the top of the organizational structure and has clear lines of distinction between him and his subordinates. The line-and-staff organization combines the line organization with staff departments that support and advise line departments. Most medium and large-sized firms exhibit line-and-staff organizational structures. The distinguishing characteristic between simple line organizations and line-and-staff organizations is the multiple layers of management within line-and-staff organizations. The following sections refer primarily to line-and-staff structures, although the advantages and disadvantages discussed apply to both types of organizational structures. Several advantages and disadvantages are present within a line-and-staff organization. An advantage of a line-and-staff organization is the availability of technical specialists. Staff experts in specific areas are incorporated into the formal chain of command. A disadvantage of a line-and-staff organization is conflict between line and staff personnel. Group discussion Questions and discussion relating to case study. 2.2 Evaluate the importance of two organisational rules and regulations. Seminar In this seminar the lecturer should discuss different organisational rules and regulations. Group discussion After both the Seminar and Lecture the tutor/lecturer should ask the students to write down any questions they have and partake in researching those questions. The students should then bring those questions and research they have undertaken to a smaller group where debate and questioning should be encouraged 3. Understand how to review and comment on the management organisational structure of different types of hotels. 3.1 Illustrate the chain of command in a small hotel by using a Management Organisational Chart. Lecture This lecture should focus on General Managers working process of a hotel increase business Seminar In this seminar the lecturer should discuss about duty rosta of departmental heads 3.2 Explain the nature and necessity of a complex structure in a large hotel. Lecture This lecture should focus on explain types of chain association and classify types of chain association Seminar In this seminar the lecturer should discuss explain the management contract in a large hotel. 4 Understand progression opportunities within the hotel industry. 4.1 Analyse the career path within one department of a large hotel Lecture This can be based as below. Career in the Hotel Industry Overview There are numerous job opportunities available within the hotel industry due to the many different departments that contribute to the smooth running of an establishment. These include both front and back of house operations such as housekeeping, maintenance, reception, and food and beverage. Additionally, all hotels need a manager and some have individual department managers reporting to a general manager, thus providing opportunities for promotion. Also, the larger chains will often employ area managers who are responsible for the management of a network of hotels. No matter what position you undertake within a hotel, the primary focus of the role will be to ensure that optimum service standards are delivered to guests and visitors to the premises. On the reception desk, you are the first point of contact for guests checking in and out of the hotel, and will therefore have to deal with enquiries and complaints on a daily basis. In the restaurant and bar areas, you are responsible for the quality of food and beverages served to the guests. As a housekeeper, you are accountable for the condition of the bedrooms and the public areas of the hotel. Hotel managers are accountable for all hotel functions as well as the administrative and accounting duties associated with the management of the premises. Additionally, hotels with bars must be compliant with statutory licensing regulations and it is the responsibility of the manager to ensure that this is maintained. Due to the nature of the business, working in a hotel involves unsociable hours with many hotels often busier at weekends and on public holidays. It is essential to be passionate about customer service and all customer-facing roles require excellent communication and interpersonal skills. Hotel managers need to have strong business acumen and the ability to implement effective marketing strategies to enable the hotel to remain profitable in what is a highly competitive industry sector. There will always be complaints received from guests and customers so a professional approach is important as is the ability to deal diplomatically and tactfully with any incidents that occur. Entry requirements The hotel industry is one that benefits more from the personality traits of its staff rather than their standard of education, although for progression to management level it is possible to undertake HNC, HND and degree qualifications in Hotel and Hospitality Management. Most of the larger hotel chains, including Marriott, Travelodge, Ramada and Best Western, offer training courses leading to the achievement of NVQs or SVQs in Hospitality Service, Hospitality Supervision and Hospitality Management. Progression opportunities At entry level, the hotel industry is not necessarily one that pays particularly well although this does improve with progression to management level. Some of the larger hotel chains also have establishments in other countries so if you have a desire to work overseas, the hotel industry can offer excellent opportunities to those willing to learn a foreign language. Seminar In this seminar the lecturer should discuss a career in a specific department e.g. housekeeping. 4.2 Illustrate, using a diagram, the place of the hotel industry as one of the components of the Tourist industry. Lecture This can be based on following case study In the modern times, the way people spend their vacations has undergone a great change. People like to spend good times with family and friend while at the same time exploring various tourist places across the globe. As a result the tourism industry across the globe has seen an unprecedented growth which in turn has also resulted in tremendous growth in the hotel and accommodation facilities. Comfortable hotels and accommodation facilities play a very important role in popularizing any tourist destination. If a person, who is quite far away from home, gets to enjoy the same facilities and comforts as he enjoys at his home, then he is bound to become attached to the place. On the other hand if the tourist ends up at a place where the hotels and accommodation facilities are not satisfactory, it is quite likely that he might never return to that place. Perhaps that is why, hotels and accommodation facilities being made available at different tourists spots, have shifted the focus to providing maximum comfort to tourists at reasonable rates. It is also vital to provide comfortable accommodation to people from diverse economical backgrounds. While five star hotels can cater to the needs of affluent visitors, small and medium range hotels and lodging houses are available for use by a middle class traveler. Blog reviews are also vital in that information about all the hotels and accommodation facilities available in a particular tourism spot are available to people quite easily. For this there can be no better option than internet, as most tourist gain information about the hotels and accommodation facilities through this medium only. The other ways are by making booklets containing information about the hotels and accommodation facilities available at train and bus stations. The information provided to the tourists should be detailed and correct. It should contain the information related to room rentals, types of rooms, catering services, check out times, pick and drop facilities etc. Additional information about the significant tourist spots in the area can also be provided both on the net as well as the booklets, to promote not only the hotel but the tourist spot as well. There are many websites available on the internet which are based on travel and tourism. You can get information regarding hotel accommodations, tourists place, and business blog reviews sight scenes. You should search these websites to make your travel easy and plan things accordingly. Through blog reviews you can get the link of such websites that are truly genuine and will provide you with travel packages into many countries. Read these blog reviews and you will know better. Article Source: http://EzineArticles.com/?expert=Suman_Ahliya Seminar In this seminar the lecturer should discuss relation between hotel and tourism and how hotels are an integral part of the tourism industry. Unit 3-Marketing of Accommodation Explain pricing strategy Understanding Client behaviour Knowledge of Market Research and Planning Marketing to organize Manage the retail marketing mix Analyse SWOT 1. Understand how marketing principles apply to different types of hotels. 1.1 Examine the components of the marketing mix as applied to the hotel industry. 1.2 Analyse the benefits of segmentation for a large hotel. 2. Understand the marketing strategies and communication strategies of hotels. 2.1 Analyse the advantages of branding in relation the hotel industry. 2.2 Prepare a detailed SWOT analysis for a large chain of hotels. 3. Understand how two sales promotion packages are used to promote hotel services. 3.1 Evaluate two external influences which may affect the promotion of hotels. 3.2 Analyse three marketing objectives to be used in the planning of a promotional campaign. 4. Understand the part which market research has in the selling of accommodation and services 4.1Compare and contrast the advantages and disadvantages of both primary and secondary research. 4.2 Illustrate how two internal and two external sources of information can be used by a hotel when promoting holidays. Marketing of Accommodation-suggested lesson plan Do the case study on Riverview and ask questions. 1. Understand how marketing principles apply to different types of hotels. 1.1 Examine the components of the marketing mix as applied to the hotel industry. Lecture: Explain how the marketing mix is directly responsible for maximizing room sales and revenues in a hotel. Seminar In this seminar the lecturer should explain pricing strategy 1.2 Analyse the benefits of segmentation for a large hotel. The tutor will need to explain what segmentation is and then discuss the list below and whether all of these would apply to a hotel marketing. Companies who segment their markets match their strengths and offerings to the groups of customers most likely to respond to them. Points for discussion. à ¢Ã¢â€š ¬Ã‚ ¢ Differentiate products and services to meet customer needs and desires. à ¢Ã¢â€š ¬Ã‚ ¢ Design or redesign new products and services to meet market needs. à ¢Ã¢â€š ¬Ã‚ ¢ Find hidden needs and make improvements to existing products. à ¢Ã¢â€š ¬Ã‚ ¢ By selecting and focusing on the most responsive segments to the exclusion of others, marketing can be created to more effectively fit consumers needs. Finding, understanding and focusing on the needs of the best customers can make a market leader. à ¢Ã¢â€š ¬Ã‚ ¢ Target marketing mix to the customers most likely to want the products or services à ¢Ã¢â€š ¬Ã‚ ¢ Identify behaviours and buying motives for products. à ¢Ã¢â€š ¬Ã‚ ¢ Identify most and least profitable customers. à ¢Ã¢â€š ¬Ã‚ ¢ Help. à ¢Ã¢â€š ¬Ã‚ ¢ Avoid unprofitable markets. à ¢Ã¢â€š ¬Ã‚ ¢ Increase brand loyalty and decrease brand switching. 2. Understand the marketing strategies and communication strategies of hotels. 2.1 Analyse the advantages of branding in relation the hotel industry. Lecture In this lecture the lecturer should discuss with the students branding systems in International Marketing Group discussion Srudents should have had photographic evidence of branding of major hotel chains and discuss usefulness in marketing on a global scale. 2.2 Prepare a detailed SWOT analysis for a large chain of hotels. Lecture Provide an explanation of the case study below and advise the students on what they should do. Case study Riverview Hotel The Hotel The Riverview Hotel, Notown USA, is representative of the five star brand within the Exclusive Business Hotels of the World group. All Riverview Hotels are boutique properties, offering between 25 and 35 exclusive rooms. Mission The Riverview Hotel is dedicated to providing its guests with the highest quality of service and standards. We seek to deliver on our promise of value and quality above all else. We value our place in the community and will work to develop those relationships and to respect and protect our environment. We will continue to strive to create value for both owners and shareholders whilst honoring our brand values and encouraging our personnel to develop themselves in an environment of trust, loyalty and encouragement. Service Offering Service: high-quality facilities accompanied by exemplary personal service, differentiated from competition in line with the overall brand strategy, has proven to be a successful approach generating high levels of repeat business. Positioning The Riverview Hotel is positioned as a five star plus, business travellers hotel, strategically located and offering a high level of personal service. Our focus is on offe